About: Jessica Hannah
Recent Posts by Jessica Hannah
In this blog post we highlight the key takeaways from a presentation by tech researcher, Arthur Goldstuck, on the results from the largest-ever online retail survey undertaken in South Africa. [embed]https://www.youtube.com/watch?time_continue=581&v=loM9FsNiMdc[/embed]Read more
The furore over the release of WordPress 5.0 has intensified with the sudden announcement that the latest version will be released today. While industry complaints pile up regarding the launch time and short notice period, accessibility issues - particularly for users with disabilities, as well as outstanding bugs that have not been...Read more
What is Gutenberg?
Gutenberg will become the new blog content production interface with the launch of WordPress Version 5.0.
We previously wrote about The Art of (Search Advertising) War, which featured a small section on AdWords extensions. We would like to expand on that and provide you with a breakdown on what extensions you should be making use of and the best practices to follow.How do ad extensions benefit you?
If you compare your AdWords account to a war, with search advertising as your battlefield, then your ads are your army on the front line.If you launch keyword missiles that are not perfectly targeted and highly optimised, they may land in range of your target, however, they will not have an impact.Read more
Business intelligence technology provider Similar Tech reports that while Magento is the undisputed leader when it comes to e-commerce software, there are players within the industry that are growing at a much faster rate, meaning that the current ranking could look very different at the end of 2017. Read more
While Gmail adverts are not a new development, if you are not making use of them in your paid advertising arsenal, you should be. Gmail ads are run through AdWords, they are expandable and appear at the top of tabs in Gmail. These interactive ads can expand into email-sized ads that...Read more
You may have noticed green lock keys next to the URL of your online search results. The green lock marks pages that make use of HTTPS, which is the web’s secure protocol compared to the older HTTP version.
Google recently implemented some changes to how AdWords operates. Our last blog post provided an overview of the new call tracking changes, we now present you with an overview of the expanded text ads which came into effect at the end of January 2017.What is changing?Read more
- You will not be allowed to edit...
If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you.From 19 January 2017, location extensions began using the same phone number from your Google My Business listing and all automated call extensions from mobile search ads use the phone number featured on your website landing...Read more
Technical recruitment company Datafin recently refreshed their website to improve the sites search engine optimisation (SEO) performance and capabilities. At Semantica, we know the importance of SEO and the effect that an optimised website has on your Google rankings, and ultimately, on your business. The site, which went live on 31 October,...Read more
Given that “programmatic advertising” is the big buzzword in the industry at the moment, we thought we would catch up with our Paid Search Business Development specialist Kyle Pretorius to find out a little more about it.[caption id="attachment_7814" align="alignleft" width="300"]Read more
[caption id="attachment_7756" align="alignleft" width="300"] "It's better than I ever expected it to be," Catch 22 Co-Owner & Marketing Manager Gabbi Katz[/caption] The Semantica Digital team was all hands on deck with the redesign of Catch 22 Restaurant’s new website, which went live on Friday,...Read more
Semantica Digital launched the Mothers 2 Mothers (m2m) microsite on 4 October to celebrate their 15th Anniversary.[caption id="attachment_7746" align="alignright" width="300"] 15 Years of Mothers to Mothers[/caption]m2m is a charity that helps to prevent the spread of HIV from mothers to...Read more
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Our recent posts
- 4 Success Factors for South African Online Retailers January 8, 2019
- How to Prepare your Website for WordPress 5.0 December 6, 2018
- Is Prevention Better Than Cure? October 22, 2018
- What you need to know about the new Gutenberg editing experience August 27, 2018
- How to update VAT in WooCommerce March 27, 2018
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