Recent Posts by Jessica Hannah

4 Success Factors for South African Online Retailers

In this blog post we highlight the key takeaways from a presentation by tech researcher, Arthur Goldstuck, on the results from the largest-ever online retail survey undertaken in South Africa. [embed][/embed]

The demographics of online retail in South Africa

Age: The percentage of South Africans shopping online regularly is very small. The...
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What you need to know about the new Gutenberg editing experience

Gutenberg content editor will be released as a core feature with WordPress version 5.0 - release date unknown

What is Gutenberg?

Gutenberg will become the new blog content production interface with the launch of WordPress Version 5.0.

What AdWords Extensions Should You be Using?

We previously wrote about The Art of (Search Advertising) War, which featured a small section on AdWords extensions. We would like to expand on that and provide you with a breakdown on what extensions you should be making use of and the best practices to follow.How do ad extensions benefit you? Read more

Have you heard about Google’s call tracking changes to AdWords?

If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you.From 19 January 2017, location extensions began using the same phone number from your Google My Business listing and all automated call extensions from mobile search ads use the phone number featured on your website landing...
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The Age of Programmatic Advertising

Given that “programmatic advertising” is the big buzzword in the industry at the moment, we thought we would catch up with our Paid Search Business Development specialist Kyle Pretorius to find out a little more about it.[caption id="attachment_7814" align="alignleft" width="300"]"Programmatic advertising optimises the process for humans." Kyle Pretorius, Paid...</div> <a href=Read more