Google Removes Right-hand Side Ads

Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests by confirming that they are moving away from showing ads on the right side.This means that Google now just shows ads at the top and bottom of the search results page. At the top (if...
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Remarketing Lists for Search Ads improves ROI

Google’s Remarketing Lists for Search Ads (a.k.a. RLSA), is an exciting development now in its closed beta stage. Until recently remarketing with AdWords was only possible  for the Display Network ad campaigns.

How is RLSA different and what does this mean for your business?

TARGET copyAs an alternative to the usual...
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