We previously wrote about The Art of (Search Advertising) War, which featured a small section on AdWords extensions. We would like to expand on that and provide you with a breakdown on what extensions you should be making use of and the best practices to follow.How do ad extensions benefit you?
If you compare your AdWords account to a war, with search advertising as your battlefield, then your ads are your army on the front line.If you launch keyword missiles that are not perfectly targeted and highly optimised, they may land in range of your target, however, they will not have an impact.Read more
Google recently implemented some changes to how AdWords operates. Our last blog post provided an overview of the new call tracking changes, we now present you with an overview of the expanded text ads which came into effect at the end of January 2017.What is changing?Read more
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Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests by confirming that they are moving away from showing ads on the right side.This means that Google now just shows ads at the top and bottom of the search results page. At the top (if...Read more
When needing to link your AdWords Account with an agency or another user can be tricky, especially in regards to sharing your personal passwords and logins. Agencies and PPC practitioners are often asked what the best method for sharing access is. In this blog post we will explore the best option.Any agency worth their salt will...Read more
Google’s Remarketing Lists for Search Ads (a.k.a. RLSA), is an exciting development now in its closed beta stage. Until recently remarketing with AdWords was only possible for the Display Network ad campaigns.
How is RLSA different and what does this mean for your business?As an alternative to the usual...
After lots of grindstone and coalface time, we thought it was time to see if we were as good at what we do as we thought we might be ... and so decided to do the Google AdWords Accreditation tests as a team challenge!The result - not only did we recently achieve formal accreditation from...Read more