4 Success Factors for South African Online Retailers

In this blog post we highlight the key takeaways from a presentation by tech researcher, Arthur Goldstuck, on the results from the largest-ever online retail survey undertaken in South Africa. [embed]https://www.youtube.com/watch?time_continue=581&v=loM9FsNiMdc[/embed]

The demographics of online retail in South Africa

Age: The percentage of South Africans shopping online regularly is very small. The...
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What you need to know about the new Gutenberg editing experience

Gutenberg content editor will be released as a core feature with WordPress version 5.0 - release date unknown

What is Gutenberg?

Gutenberg will become the new blog content production interface with the launch of WordPress Version 5.0.

The Art of (Search Advertising) War

If you compare your AdWords account to a war, with search advertising as your battlefield, then your ads are your army on the front line.If you launch keyword missiles that are not perfectly targeted and highly optimised, they may land in range of your target, however, they will not have an impact.

Now imagine...

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Have you heard about Google’s call tracking changes to AdWords?

If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you.From 19 January 2017, location extensions began using the same phone number from your Google My Business listing and all automated call extensions from mobile search ads use the phone number featured on your website landing...
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Digify students visit Semantica!

What is Digify?

Digify Africa is a digital training initiative delivered by Livity Africa, with support from Google, the Rockefeller Foundation and British Council. The programme is designed to up-skill the next generation of digital talent in preparation for jobs and entrepreneurial opportunities across the continent. Launched in South Africa in 2014 (and in Nigeria...

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How big is eCommerce?

January has been a very busy month for us with many members of the team returning from their well-deserved Christmas holidays and that's probably why we were so quiet. 2015 was a very fruitful year for us and we're excited to see what 2016 has in store... one thing's for sure though,  it already looks...
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Effective Pricing Strategy For Small Businesses

When it comes to business, including online enterprise, few things matter more than an effective pricing strategy. You can offer the best services and have a good relationship with your clients, but really it all comes down to pricing. Whatever “price tag” you put on a product/service will impact the demand of that product/service.

An overview: pricing strategies used...

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Instagram Ad Campaigns

The past years have seen Instagram grow rapidly and become one of the most used photo sharing apps not only in South Africa but the world.This has forced social-savvy brands to step up their game, creatively and strategically. Brands like AirBnB, Lenovo, and Bacardi! Limon have featured campaigns catered specifically for Instagram, showing us that...
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Cedarberg Africa – Personal Safari Planning website launch!

Cedarberg Africa gives you the freedom to explore new places and seek new experiences, confident that we have sorted all the logistics. Personal Safari Planning is our motto, goal and tradition.
Our most ambitious and long running project to date and one that brought some last minute challenges too - but you know you enjoyed the...
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