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Glossary - Page 8

Social Media or Social Search: Sites where users actively participate to determine what is popular.

Social media optimization: refers to the use of a number of social media outlets and communities to generate publicity that increases the awareness of a product, brand or event. [glossary]Social media[/glossary] optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, such as Twitter, video and blogging sites. SMO is similar to [glossary]SEO[/glossary] (search engine optimization) in that the goal is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Usually social search and social proof go hand-in-hand with social media optimization.

SPAM: Any search marketing method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results. Some search engines have written guidelines on their definitions and penalties for SPAM. Examples include doorway landing pages designed primarily to game search engine algorithms rather than meet searcher expectations from the advertiser’s clicked-on ad; keyword stuffing in which search terms that motivated a click-through are heavily and redundantly repeated on a page in place of relevant content; attempts to redirect click-through searchers to irrelevant pages, product offers and services; and landing pages that simply compile additional links on which a searcher must click to get any information. Determining what constitutes SPAM is complicated by the fact that different search engines have different standards, including what is allowable for listings gathered through organic methods versus paid inclusion (referred to as spamdexing), whether the listing is from a commercial or research/academic source, etc. Source: Webmaster World Forums

Spambot: A computer program that is set up to send [glossary]spam[/glossary] emails automatically in large quantities.

Syndicating: The process of distributing articles or content to many online publishers at once.

Internet: An international network, consisting of independently managed networks using the TCP/IP protocols and a shared naming system.

Trackback: A notification that lets you know when someone has linked to your website.

Tracking URL: A specially designed and/or unique [glossary]URL[/glossary] created to track an action or conversion from paid advertising. The URL can include strings that will show what keyword was used, what match type was triggered, and what search engine delivered the visitor.

Unique page view: This statistic aggregates page views by the same user during the same session. Unique page views are therefore the number of sessions during which that page was viewed one or more times by the same visitor.

URL: (Uniform resource locator) This refers to the web address for your website (e.g. www.nameofwebsite.com); it is like a postal address for your website and all the files, documents and images that it includes.