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Archives: Glossary Terms - Page 7

Cloaking: Content that is shown differently for search engines and for human visitors.

Code Igniter: CodeIgniter is a powerful PHP framework with a very small footprint, built for

Consumer Generated Media (CGM): Refers to posts made by consumers to support or oppose products, web sites, or companies, which are very powerful when it comes to company image. It can reach a large audience and, therefore, may change your business overnight.

Content:  The copy (writing), images and or videos used on a website to inform people of what the business does do – used to get the marketing message across.

Content Gap: an analysis of relevant search terms that your competitors’ websites rank for but