Online marketing is one of our core services
Through in-depth audits, planning and expert execution of online marketing campaigns, we can provide immediate value to your business in the short and long-term with ROI always our focus.
The accordion below showcases ALL the various options available to you, the online merchant, when seeking new ways to expand your market-share.
Our Online Marketing Tool Set
Are you actively running Pay-Per-Click Campaigns?
For clients already active on Google AdWords and related platforms, we’ll be required to do a health check on their current PPC campaigns.
Market research and a detailed audit is usually performed on existing accounts and presented to client in a consulting workshop.
From there, we would determine strategy and future campaigns including optimization and maintenance thereof.
New to Pay-Per-Click Advertising?
If your company has not done Pay-Per-Click advertising (like Google AdWords) before, we provide introductory SEM (search engine marketing) workshops that will bring you up to speed on what’s happening in the world of Internet & Search Marketing.
Once you’re up to speed with “all things SEM”, we’ll discuss your needs and how we plan to align your PPC campaigns with your general marketing strategy.
An important part of your short term strategy
PPC is an important part of a short term strategy, especially when you have a short campaign period and/or need immediate impact.
Some PPC Marketing terminology:
- Text Banner Copy-writing
- Image Banner Design
- A/B Split Testing
- PPC Re-Marketing
- Campaign & Ad Group Optimisation
- Keyword Research & Bidding Optimisation
- Keyword Placement Targeting
Channels we cover with PPC Advertising
- Google AdWords PPC
- Facebook PPC
- Twitter PPC
- Instagram PPC Advertising*
- LinkedIn PPC
*Instagram Advertising has just been released. This is an exciting marketing channel that we can now assist you with in setting up campaigns and managing.
SEO, or Search Engine Optimization, is a delicate and ongoing process of growing your organic search engine ranking. There is no one recipe for all sites and we review each site uniquely to decide on the proper approach for getting most return on investment through increased traffic and conversion.
There are two sides to search engine optimization. First we look at on page factors that would have an impact on your rankings (including conversion analysis) and make amendments to your existing (or new) website. Secondly we offer a monthly service level agreement that handles further on-site tweaks, as well as off-site marketing to generate inbound links and targeted traffic.
The process of researching keywords and phrases that are most likely to bring targeted traffic and conversion to your website.
Competitive website analysis
The process of identifying your top competition (very important) to decide what level of search engine optimization and online marketing is necessary to compete in your niche.
It’s important that you have proper conversion goals set up for your website. We will make sure that it’s possible to track conversion touch points with your website visitors, that will enable you to make informed strategy decisions about your online campaigns.
Meta tag optimization
Meta tags are important for controlling what your organic results look like in search engines and for on-site optimization. These are hidden HTML tags on your web pages that tell search engines what the page is about. It won’t help to spam your page with keywords either.
Search Engine Optimization copy-writing
One of the most crucial parts of SEO is having well optimized (and not over optimized) content . We offer consulting workshops on the topic of SEO copy-writing and have taught at University of Cape Town, University of Stellenbosch & GetSmarter | High-touch online education company.
Can Semantica submit my site to search engines?
The practice of submitting a website to search engines is not really required any more. It is however possible to get a site indexed slightly faster by telling search engines you are there and how often you are updating your website through XML Sitemaps. In conclusion, yes we can, but it’s not a necessary requirement.
Can’t we just buy a bunch of links?
Google has taken particular issue with the buying of links or how sponsored posts should be handled. We don’t condone the practice and prefer to stay white hat.
The advantage of our audits are that you can take a snapshot of your website’s current performance against your top competition, to measure up against in the future. These form part of a set of KPI‘s (Key Performance Indicators) that we can develop as part of your online marketing strategy.
We supply various types of monthly contracts depending on client needs.
Website SEO Audits by a professional SEO Company
We prefer conducting SEO Audits on websites older than 6 months (we need some statistical data in order to be able to complete an audit) to determine your website’s current performance benchmark. Once the audit is complete, we have a clear roadmap of action to take to improve your results.
Our audits also include a look at your UXD (User Experience Design) and Social Media Integration as these form important parts of an all encompassing ’search engine strategy’.
“Social Media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)” – Wikipedia
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Through social networking sites, products/companies can have conversations and interactions with individual followers.
This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Through social media marketing and platforms, content can be created to attract attention and encourage sharing within the user’s own social network. Social sharing is driven by word-of-mouth.
By using sound social media management strategies we can create clever, well timed campaigns that not only drive brand awareness, but also play an intrinsic role in the user’s brand loyalty.
We offer social media marketing services for the following social networks:
Just remember, social media is not just about these platforms, it’s a thought process and all about the conversation. This conversation can take place on any means of technology, the platforms of which are growing ever faster.
Semantica provides a full range of email marketing services. We specialize in well coded cross email client compatible mailers that communicate well and ensure response.
- Bulk Email Newsletters
sending e-newsletters to your bulk email list
- Custom Viral Email Campaigns
grow your database virally with these innovative campaigns
- Website Integrated Signups
signups to your newsletters are automatically integrated into your bulk email database
run very targeted campaigns to subsets of your database
- Trigger Mails
build a journey for your email campaigns and send automated triggered mails depending on links clicked in the first mailers
- we adhere to these International best practices for our bulk email distribution
- We do not provide opted in rental databases at this stage, but can provide supplier details on request
We also provide email marketing training workshops. Please contact us for more information.
“Content marketing is the art of attracting customers to your products without an obvious sales pitch” – Jessica Davis, Content Strategy Specialist
Content marketing refers to a marketing technique which involves the creation and sharing of useful or compelling content to attract, engage and acquire a clearly defined existing and potential consumer base to drive profitable customer action.
With our expertise in creating prominent online presences for our clients, we know the importance of implementing a clear and effective content marketing strategy.
We’ll help you develop and implement a content marketing strategy to:
- Generate the most appropriate content for your brand.
- Attract and target the right audience to ensure a more profitable customer interaction.
- Build a stronger brand that stands out from the rest.
- Increase and expand your brand’s online presence.
- Foster your relationship with your customers and boost brand loyalty.
- Ensure your branded content is distributed through the right media channels and social networks.
“Copy is a direct conversation with the consumer” – Shirley Polykoff
Online copy-writing involves writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The audience should be persuaded to buy the product advertised for, or subscribe to the viewpoint shared by the text.
The importance of professional copy-writing for any online venture rests in the fact that good copy-writing will resonate with the viewer/reader/audience and produce the desired response.
Semantica offers online copy-writing for:
- online stores (e-commerce)
- search engine optimization
- pay-per-click advertising
- display ads (banners)
- social media community management
- e-mail marketing
Here are a few key online marketing services we offer:
- Digital Marketing Strategy
- SEM – Search Engine Marketing
- SEO – Search Engine Optimization
- PPC – Pay-per-Click advertising
- Placement Advertising
- Online Copy-writing
- Media Plans / Buying
- Social Media Marketing
- ORM – Online Reputation Management
- CM – Community Management
- Growth campaigns
- Bulk Email Marketing