“Copy is a direct conversation with the consumer. ” – Shirley Polykoff

Online copywriting involves writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The audience should be persuaded to buy the product advertised for, or subscribe to the viewpoint shared by the text.

The importance of professional copywriting for any online venture rests in the fact that good copywriting will resonate with the viewer/reader/audience and produce the desired response.

Semantica offers online copywriting for:

  • websites
  • online stores (e-commerce)
  • search engine optimisation
  • pay-per-click advertising
  • display ads (banners)
  • social media community management
  • e-mail marketing
  • and more