Are you actively running Pay-Per-Click Campaigns?
For clients already active on Google Adwords and related platforms, we’ll be required to do a health check on their current PPC campaigns.
Market research and a detailed audit is usually performed on existing accounts and presented to client in a consulting workshop.
From there, we would determine strategy and future campaigns including optimisation and maintenance thereof.
New to Pay-Per-Click Advertising?
If your company has not done Pay-Per-Click advertising (like Google Adwords) before, we provide introductory SEM (search engine marketing) workshops that will bring you up to speed on what’s happening in the world of Internet & Search Marketing.
Once you’re up to speed with “all things SEM”, we’ll discuss your needs and how we plan to align your PPC campaigns with your general marketing strategy.
An important part of your short term strategy
PPC is an important part of a short term strategy, especially when you have a short campaign period and/or need immediate impact.
Some PPC Marketing terminology:
- Text Banner Copywriting
- Image Banner Design
- A/B Split Testing
- PPC Re-Marketing
- Campaign & Ad Group Optimisation
- Keyword Research & Bidding Optimisation
- Keyword Placement Targeting