SEO, or Search Engine Optimisation, is a delicate and ongoing process of growing your organic search engine ranking. There is no one recipe for all sites and we review each site uniquely to decide on the proper approach for getting most return on investment through increased traffic and conversion.
There are two sides to search engine optimisation. First we look at on page factors that would have an impact on your rankings (including conversion analysis) and make amendments to your existing (or new) website. Secondly we offer a monthly service level agreement that handles further on-site tweaks, as well as off-site marketing to generate inbound links and targeted traffic.
The process of researching keywords and phrases that are most likely to bring targeted traffic and conversion to your website.
Competitive Website Analysis
The process of identifying your top competition (very important) to decide what level of search engine optimisation and online marketing is necessary to compete in your niche.
It’s important that you have proper conversion goals set up for your website. We will make sure that it’s possible to track conversion touch points with your website visitors, that will enable you to make informed strategy decisions about your online campaigns.
Meta tag optimizationMeta tags are important for controlling what your organic results look like in search engines and for on-site optimisation. These are hidden HTML tags on your web pages that tell search engines what the page is about. It won’t help to spam your page with keywords either.
Search Engine Optimisation Copywriting
One of the most crucial parts of SEO is having well optimized (and not over optimised) content . We offer consulting workshops on the topic of SEO copywriting and have taught at University of Cape Town., University of Stellenbosch and GetSmarter | High-touch online education company.
Can Semantica submit my site to search engines?
The practice of submitting a website to search engines is not really required any more. It is however possible to get a site indexed slightly faster by telling search engines you are there and how often you are updating your website through XML Sitemaps. In conclusion, yes we can, but it’s not a necessary requirement.
Can’t we just buy a bunch of links?
Google has taken particular issue with the buying of links or how sponsored posts should be handled. We don’t condone the practice and prefer to stay white hat.
The advantage of our audits are that you can take a snapshot of your website’s current performance against your top competition, to measure up against in the future. These form part of a set of KPI‘s (Key Performance Indicators) that we can develop as part of your online marketing strategy.
We supply various types of monthly contracts depending on client needs.
Website SEO Audits by a professional SEO Company
We prefer conducting SEO Audits on websites older than 6 months (we need some statistical data in order to be able to complete an audit) to determine your website’s current performance benchmark. Once the audit is complete, we have a clear roadmap of action to take to improve your results. Our audits also include a look at your UXD (User Experience Design) and Social Media Integration as these form important parts of an all encompassing ‘search engine strategy’.