To invest in your business’s digital assets, is to invest in its future
We create a brand-consistent digital platform for your marketing channels and ensure measurability
1
Define
We define your marketing goals, your target audience and available resources from a digital perspective.
2
Research
Dive into audience data to define buyer personas, allowing us to identify content types, channels and audience pain points to target.
3
Propose
We provide you with a marketing proposal to review and accept, we can make adjustments to the proposal or planned phases of implementation.
4
Plan
Once the proposal has been approved, we can assist with copy development planning and design under a retainer or your in-house team can develop and design your content.
5
Implement
We set up your digital marketing footprint, ensure everything is measurable and help you maintain these channels alongside your marketing team. We can also develop specific time-sensitive campaign strategies.
6
Measure
We provide you with reports and insights based on the goals that you want to achieve.
7
Refine
Based on monthly data we will identify opportunities for growth and where to apply resources and ad spend most efficiently.
8
Rinse & Repeat
A strategy should be revised regularly based on changes in technology, new trends and software.
A targeted and well-thought through digital strategy can make a huge impact on your online marketing efforts and ultimately your bottom line.
Online Marketing Services
Google Ads
Through Google Ads (previously Adwords), we are able to offer multiple targeted campaigns through various keyword match types, ad extensions, remarketing campaigns, shopping campaigns, ad variation testing, as well as Facebook, Instagram, LinkedIn advertising and much more.
Existing Ad Accounts
If you are active on Google Ads and related platforms, we will carry out a mandatory health check on your current PPC campaigns. Market research and a detailed audit is usually performed on existing accounts and presented in a consulting workshop. From there, we determine your strategy and future campaigns including optimisation and maintenance.
New Ad Accounts
If you don’t have a Google Ads account, we provide introductory SEM (search engine marketing) workshops that will bring you up to speed on what’s happening in the world of internet & search marketing. Once you’re up to speed with “all things SEM”, we’ll discuss your needs and how we plan to align your PPC campaigns with your general marketing strategy.
Through Google Ads, we are able to offer many forms of paid online advertising.
Tactics to explore :
- Google Search targeted campaigns
- Targeting various Keyword Match types
- Incorporate as many relevant ad extensions as possible
- Remarketing campaigns that entice users who did not sign up to return to the site
- Focus keywords on terms related to your product or service
- Google Shopping campaigns
- Youtube and video campaigns
- Gmail Ad campaigns
SEO is a delicate and ongoing process of growing your organic search engine ranking. There is no one recipe for all sites and we review each site uniquely to decide on the proper approach for getting the most return on investment through increased traffic and conversions.
Additional SEO Services
Competitive Website Analysis
The process of identifying your top competition (very important) to decide what level of search engine optimisation and online marketing is necessary to compete in your niche.
Conversion analytics
It’s important that you have proper conversion goals set up for your website. We will make sure that it’s possible to track conversion touch points with your website visitors, that will enable you to make informed strategy decisions about your online campaigns.
SEO copywriting
One of the most crucial elements of SEO is having well optimised (and not over optimised) content using keywords and taking user intent into consideration.
Copywriting involves writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The audience should be persuaded to buy the product advertised for, or subscribe to the viewpoint shared by the text.
The importance of professional copywriting for any online venture rests in the fact that good copywriting will resonate with the viewer/reader/audience and produce the desired response/action.
Online and Print Copywriting Services
- Websites
- Online stores (e-commerce)
- Search engine optimisation
- Pay-per-click advertising
- Display ads (banners)
- Social media campaigns
- Email marketing
- Brochures
- Banners
- Corporate identities
We provide a full range of email marketing services including copywriting, conceptualisation, design, coding and management. We specialise in well-coded, cross email, client compatible mailers that communicate well and drive response.
We adhere to CAN-SPAM International best practices for our bulk email distribution. We do not provide opt-in rental databases at this stage but can provide supplier details on request.
We also provide MailChimp marketing training workshops <anchor link to: /consulting/ page – Workshops section>.
Our Email Marketing Services
Bulk Email Newsletters
Sending e-newsletters to your bulk email list
Custom Email Campaigns
Grow your database with innovative campaigns
Website Integrated Signups
Signups to your newsletters are automatically integrated into your bulk email database
Segmentation
Run very targeted campaigns to subsets of your database
Trigger Mails
Build a journey for your email campaigns and send automated triggered emails depending on links clicked in the first mailers
We help clients refine and optimise lead generation and sales.