Brazil Business Reports and Brazil Business Education (a.k.a. BBR) are the latest additions to Semantica’s ever growing client list. We reworked both their South Florida Business Report site as well as their new Benelux report, to great success.Read more
Your personality according to Facebook postsHow much of your personality can be determined by what you post on Facebook? A lot, it seems, thanks to a new tool created by a start up called Five Labs.The tool scans your Facebook posts, and analyzes the language used in your wall posts, photo captions and...
Get the best of both when you integrate online & offlineIn our previous post, which focused on integrating a digital strategy into your overall marketing strategy, we stressed the fact that consumers are increasingly using mobile devices and online applications to interact with the world around them, with the brands they are interested in and...
Google’s Remarketing Lists for Search Ads (a.k.a. RLSA), is an exciting development now in its closed beta stage. Until recently remarketing with AdWords was only possible for the Display Network ad campaigns.
How is RLSA different and what does this mean for your business?As an alternative to the usual...
Google's latest Penguin update is good news for honest businessesPenguin 2.0 – the latest algorithm update from Google is here and for some that might have made a few involuntary chills run down their spine. Especially if you tend to spread al little spam now and again or have a few bad apples in your...
All websites serve a specific purpose and though they have different aims, all websites want visitors to take a particular action. A website owner might want visitors to make a purchase, signup for a newsletter, register for an account or follow the company on its social...Read more