Have you heard about Google’s call tracking changes to AdWords?

If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you. From 19 January 2017, location extensions began using the same phone number from your Google My Business listing and all automated call extensions from mobile search ads use the phone number featured on your website landing...
Read more

The Age of Programmatic Advertising

Given that “programmatic advertising” is the big buzzword in the industry at the moment, we thought we would catch up with our Paid Search Business Development specialist Kyle Pretorius to find out a little more about it. [caption id="attachment_7814" align="alignleft" width="300"]"Programmatic advertising optimises the process for humans." Kyle Pretorius, Paid... 			
			</div>
				<a href=Read more

Digify students visit Semantica!

What is Digify?

Digify Africa is a digital training initiative delivered by Livity Africa, with support from Google, the Rockefeller Foundation and British Council. The programme is designed to up-skill the next generation of digital talent in preparation for jobs and entrepreneurial opportunities across the continent. Launched in South Africa in 2014 (and in Nigeria...

Read more

Google Removes Right-hand Side Ads

Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests by confirming that they are moving away from showing ads on the right side. This means that Google now just shows ads at the top and bottom of the search results page. At the top (if...
Read more