.htaccess file
.htaccess file: A file with one or more configuration directives placed in a web site document directory. The directives apply to that directory and all subdirectories.
.NET Core Rest API
.NET Core Rest API: A set of instructions for communication between two different systems built
10x content
10x content: Coined by Rand Fishkin to describe content that is “10x better” than anything else
2xx status codes
2xx status codes: A class of HTTP status codes that indicate a successful page request.
4xx status codes
4xx status codes: A class of HTTP status codes that indicate a page request has
5xx status codes
5xx status codes: A class of HTTP status codes that indicate the web server’s inability
A/B Testing
A/B testing: Also known as split testing. Companies make two versions of the same newsletter or web page with slight differences and then test which of the two versions elicit a better response in the marketplace. A/B testing, at its simplest, is randomly showing a visitor one version of a page – (A) version or (B) version – and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design (“control” in statistics lingo); and (B) version is the “challenger” with one copy or design element changed. In a “50/50 A/B split test,” you’re flipping a coin to decide which version of a page to show. A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines. A/B tests are commonly applied to clicked-on ad copy and landing page copy or designs to determine which version drives the more desired result. See also Multivariate Testing.
Above the Fold
Above the Fold: Content that appears on a website before the user scrolls. Google created
Ad copy creation, testing and rotation
Ad copy creation, testing, and rotation: This refers to the text within your ads and
Ad extensions
Ad extensions: Expand your ad with additional information