As an entrepreneur working from home or from a coffee shop can be extremely distracting, which is why co-working spaces

You have this incredible website that you are proud of and ready to market to the world! One day you

We were invited to team up with the Insaka eCommerce Academy to create online course content. Insaka is committed to

When emotion meets technology We may not associate emotion with technology, however, user experience (UX) and the design of that

Site engagement is hailed as a major contributing factor to a successful website, particularly with the attention of online user’s

Previously, we looked at what UX is and what it isn’t as well as the importance of improving UX, we

We have previously discussed what UX is and what it isn’t, in this post, we will look at why it

Search Engine Optimisation (SEO) is essential if you want your website to be found organically in search results, but how

There has been a lot of recent activity in the search engine optimisation (SEO) industry regarding robots.txt. We thought we’d

We attended the Connect eCommerce Summit where major players in the South African eCommerce field shared their industry expertise, insights

Semantica was recently invited to a WordPress Expert Panel Meetup which covered topics ranging from hosting to hacking, search engine

One of the first steps when building your WordPress website will be to determine what theme you should use for

UX is any aspect of a person’s interaction with a system. This includes everything from the interface and graphics to the user manual.

In this blog post we highlight the key takeaways from a presentation by tech researcher, Arthur Goldstuck, on the results

The furore over the release of WordPress 5.0 has intensified with the sudden announcement that the latest version will be

Yes, and we’ll explain why it’s important to update WooCommerce (and WordPress). According to The Merging Future technological advancement is

What is Gutenberg? Gutenberg will become the new blog content production interface with the launch of WordPress Version 5.0. While

Following the first VAT increase that South Africa has seen in 25 years, coming into effect on 1 April 2018,

With Cape Town at Level 5 Water Restrictions, Semantica Digital has decided to release some free posters highlighting the importance

We previously wrote about The Art of (Search Advertising) War, which featured a small section on AdWords extensions. We would

If you compare your AdWords account to a war, with search advertising as your battlefield, then your ads are your

Business intelligence technology provider Similar Tech reports that while Magento is the undisputed leader when it comes to e-commerce

While Gmail adverts are not a new development, if you are not making use of them in your paid advertising

You may have noticed green lock keys next to the URL of your online search results. The green lock marks pages that make use of HTTPS

Google recently implemented some changes to how AdWords operates. Our last blog post provided an overview of the new call

If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you.

Given that “programmatic advertising” is the big buzzword in the industry at the moment, we thought we would catch up

So you’ve heard about blogging… so now what? We get it, a blog may seem like a useless feature in a business, one

What is Digify? Digify Africa is a digital training initiative delivered by Livity Africa, with support from Google, the Rockefeller

A lot can happen in a second, and this is particularly true when it comes to your website. According to the Kissmetrics infographic below

Semantica is officially certified as a Google Partner! This is very exciting and we are quite positive it will not only benefit us as a company

New SEO (search engine optimisation) trends emerge every day and with Google algorithms constantly changing, this forces everyone to adapt

Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests

When it comes to boosting traffic to your website, you have two basic options, namely SEO and PPC. Many companies

January has been a very busy month for us with many members of the team returning from their well-deserved Christmas

When it comes to business, including online enterprise, few things matter more than an effective pricing strategy.

When it comes to WordPress, some people are very sceptical. We could go on about why you should switch to WordPress

The introduction of Google AMP February 2016 is the month the mobile web as we know it changes for the

Marketing automation refers to software that automates your marketing for you. Imagine software that is specially designed to assist you

The past years have seen Instagram grow rapidly and become one of the most used photo sharing apps not only

Mastering your online profile can make all the difference when it comes to being noticed instead of blending in. The

What will they be working on during their time with you? Each group from Code 4 CT has been assigned

The internet is a weird and wonderful place. There is a multitude of useful websites offering a range of services and entertainment. Many of these sites, however, remain undiscovered.

So you’ve just created and launched your brand new WordPress web site, it’s been a cool experience choosing the theme,

When needing to link your AdWords Account with an agency or another user can be tricky, especially in regards to sharing

Many companies regularly make use of image sharing accounts like Pinterest or Instagram. When using these sites, especially for business

Why social media is important Earlier this week, we posted about how ignoring your company’s social media accounts could damage

Do you neglect your social media? You shouldn’t! Companies often make use of social media networks to interact and engage

  What’s new for design? The world of design is constantly evolving. What’s hot one week, might be considerably cooled

An interview format video about Enhancing your website’s look and feel with Sarah Laurence of GetSmarter and Lee Stuttaford of

Who is Dieter Rams?   Dieter Rams is a famous German industrial designer. He is usually linked with the company

An interview format video about Engagement vs. Consumption with Andrew Phillips of GetSmarter and Lee Stuttaford of Semantica.

Everywhere we go we get bombarded with ways to procrastinate, and the internet is no exception. Between pop up ads for addictive browser games and endless articles

PayFast includes Bitcoin     Last week, we posted about payment processing service PayFast’s upcoming change. This week, we’re pleased

How honest are ads?     You’ve heard the saying: Honesty is the best policy. However, that’s not always the

  Content strategy does not equal responsive design As outlined in Tuesday’s post, more and more websites are making use

What is Responsive Design? Responsive design is a web design approach aimed at creating sites to provide an optimal viewing

  How to tell if you’re in advertising Do the words “brief” and “time sheets” fill you with dread? Does

The changing face of digital agencies   Adverts as we know them are changing. This is the digital age, and

For almost as long as there has been email, marketers have found ways to reach clients

When the term “meme” comes to mind, few people automatically think of marketing. Perhaps you should.

Twitter targets South African small businesses   For the first time ever, South Africa has full access to Twitter’s complete

Is Facebook marketing still effective?   For the past couple of years, Facebook (as well as other social media sites)

Just how useful is Facebook to marketers?   When it comes to using social media as a marketing tool, it

There’s no denying that image placeholder services are useful.

Mobile design tips from Google   It doesn’t take a tech genius to know that mobile technology is the way

Automattic, the WordPress parent company raises big investment   Automattic, the company responsible for popular web publishing platform WordPress.com, has

You’ve invested your time and money to get your WordPress website online and finally, it’s in place and as you

TIME’s annual salute to sites and services that keep you entertained and informed, save you time and money – and

Having started back at work a bit early, 6th of January 2014, we’ve decided to overhaul our website as a

Semantica is getting a head start in 2014 and making sure their clients are ready for the new year, by giving them the tools to improve their rankings.

  In the ever changing world of making websites perform for clients and user alike, some behaviours offer bigger rewards

Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they've never publicly listed them all.

Interesting Marketshare Graph of WordPress as a CMS - of which, in the top 1 000 000 sites today, WordPress comes in at 51.1% marketshare.

WooCommerce is a powerful e-commerce plugin for WordPress, which has been downloaded 4-million times

What makes podcasts so useful? Podcasts are a great (and inexpensive) way to share content and it’s also an easy

Get the best of both when you integrate online & offline In our previous post, which focused on integrating a

Evolve your business strategy to secure your success The evolution of digital marketing is so fast-paced that some businesses can

Google’s Remarketing Lists for Search Ads (a.k.a. RLSA), is an exciting development now in its closed beta stage. Until recently

Google’s latest Penguin update is good news for honest businesses Penguin 2.0 – the latest algorithm update from Google  is

“The idea will not make you rich” – Andre de Wet, GM of PriceCheck, told the Net Prophet 2013 audience.

All websites serve a specific purpose and though they have different aims

PHP, CSS, C#, HTML ─ it’s all Geek to me: Client confusion is bad for business A perfect example of

How to catch Google’s roving ‘eye’ with social media Four tips to improve your rankings with social media: (Click on the

It’s not an online CV! Are you using LinkedIn? Sure you are, but are you using it properly? For a

You want to be found on the web and Google wants to help you do that – well so does

A year ago in January, a person called Tim Tracey made a very intuitive comment on a blog article that

Get content fever  2012 has seen major developments in the world of online advertising and with the explosion of content

You might think you know your way around online marketing through social media because yes, your business has a Facebook

In today's day and age where the reader chooses how they consume your information it's important to look at how you build your website to be 'device friendly'. More and more people are accessing your website via mobile and tablet devices.

Ask “How much does a responsive web design cost?” and expect a cut-and-dry, prescriptive answer? Sorry, ain’t gonna happen. Imagine

One of the things we deal with in our daily business are logos, or more specifically, brand logos – we’re

To all our valued clients and prospective ones –  we have an awesome new coffee machine, so please stop by