Hot off the press!
What we're reading, writing or just sharing today
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18Apr 2017What AdWords Extensions Should You be Using?
We previously wrote about The Art of (Search Advertising) War, which featured a small section on AdWords extensions. We would...
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28Mar 2017The Art of (Search Advertising) War
If you compare your AdWords account to a war, with search advertising as your battlefield, then your ads are your...
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17Mar 2017Why you want to use WooCommerce for your e-commerce
Business intelligence technology provider Similar Tech reports that while Magento is the undisputed leader when it comes to e-commerce software,...
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24Feb 2017Why Gmail Ads are a must have in your paid advertising arsenal!
While Gmail adverts are not a new development, if you are not making use of them in your paid advertising...
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10Feb 2017The World Wide Encrypted Web and the role of HTTPS
You may have noticed green lock keys next to the URL of your online search results. The green lock marks...
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02Feb 2017Make the most of AdWords expanded text ads
Google recently implemented some changes to how AdWords operates. Our last blog post provided an overview of the new call...
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26Jan 2017Have you heard about Google’s call tracking changes to AdWords?
If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you....
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16Dec 2016Semantica shifts DriveSouthAfrica.com into the fast lane!
Car Rental Service Drive South Africa has received a website overhaul shifting its site into the fast lane! The Semantica...
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29Nov 2016Datafin recruits Semantica to optimise its website
Technical recruitment company Datafin recently refreshed their website to improve the sites search engine optimisation (SEO) performance and capabilities. At...
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10Nov 2016The Age of Programmatic Advertising
Given that “programmatic advertising” is the big buzzword in the industry at the moment, we thought we would catch up...
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25Oct 2016It’s ‘all hands on deck’ for Catch 22 Restaurant’s new website
The Semantica Digital team was all hands on deck with the redesign of Catch 22 Restaurant’s new website, which went...
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20Oct 201615 Years of Mothers to Mothers
Semantica Digital launched the Mothers 2 Mothers (m2m) microsite on 4 October to celebrate their 15th Anniversary. m2m is a...
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