As an entrepreneur working from home or from a coffee shop can be extremely distracting, which is why co-working spaces
You have this incredible website that you are proud of and ready to market to the world! One day you
We were invited to team up with the Insaka eCommerce Academy to create online course content. Insaka is committed to
When emotion meets technology We may not associate emotion with technology, however, user experience (UX) and the design of that
Site engagement is hailed as a major contributing factor to a successful website, particularly with the attention of online user’s
Previously, we looked at what UX is and what it isn’t as well as the importance of improving UX, we
We have previously discussed what UX is and what it isn’t, in this post, we will look at why it
Search Engine Optimisation (SEO) is essential if you want your website to be found organically in search results, but how
There has been a lot of recent activity in the search engine optimisation (SEO) industry regarding robots.txt. We thought we’d
We attended the Connect eCommerce Summit where major players in the South African eCommerce field shared their industry expertise, insights
Semantica was recently invited to a WordPress Expert Panel Meetup which covered topics ranging from hosting to hacking, search engine
One of the first steps when building your WordPress website will be to determine what theme you should use for
UX is any aspect of a person’s interaction with a system. This includes everything from the interface and graphics to the user manual.
In this blog post we highlight the key takeaways from a presentation by tech researcher, Arthur Goldstuck, on the results
The furore over the release of WordPress 5.0 has intensified with the sudden announcement that the latest version will be
Yes, and we’ll explain why it’s important to update WooCommerce (and WordPress). According to The Merging Future technological advancement is
What is Gutenberg? Gutenberg will become the new blog content production interface with the launch of WordPress Version 5.0. While
Following the first VAT increase that South Africa has seen in 25 years, coming into effect on 1 April 2018,
With Cape Town at Level 5 Water Restrictions, Semantica Digital has decided to release some free posters highlighting the importance
We previously wrote about The Art of (Search Advertising) War, which featured a small section on AdWords extensions. We would
If you compare your AdWords account to a war, with search advertising as your battlefield, then your ads are your
Business intelligence technology provider Similar Tech reports that while Magento is the undisputed leader when it comes to e-commerce
While Gmail adverts are not a new development, if you are not making use of them in your paid advertising
You may have noticed green lock keys next to the URL of your online search results. The green lock marks pages that make use of HTTPS
Google recently implemented some changes to how AdWords operates. Our last blog post provided an overview of the new call
If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you.
Given that “programmatic advertising” is the big buzzword in the industry at the moment, we thought we would catch up
So you’ve heard about blogging… so now what? We get it, a blog may seem like a useless feature in a business, one
What is Digify? Digify Africa is a digital training initiative delivered by Livity Africa, with support from Google, the Rockefeller
A lot can happen in a second, and this is particularly true when it comes to your website. According to the Kissmetrics infographic below
Semantica is officially certified as a Google Partner! This is very exciting and we are quite positive it will not only benefit us as a company
New SEO (search engine optimisation) trends emerge every day and with Google algorithms constantly changing, this forces everyone to adapt
Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests
When it comes to boosting traffic to your website, you have two basic options, namely SEO and PPC. Many companies
January has been a very busy month for us with many members of the team returning from their well-deserved Christmas
When it comes to business, including online enterprise, few things matter more than an effective pricing strategy.
When it comes to WordPress, some people are very sceptical. We could go on about why you should switch to WordPress
The introduction of Google AMP February 2016 is the month the mobile web as we know it changes for the
Marketing automation refers to software that automates your marketing for you. Imagine software that is specially designed to assist you
The past years have seen Instagram grow rapidly and become one of the most used photo sharing apps not only
Mastering your online profile can make all the difference when it comes to being noticed instead of blending in. The
What will they be working on during their time with you? Each group from Code 4 CT has been assigned
The internet is a weird and wonderful place. There is a multitude of useful websites offering a range of services and entertainment. Many of these sites, however, remain undiscovered.
So you’ve just created and launched your brand new WordPress web site, it’s been a cool experience choosing the theme,
When needing to link your AdWords Account with an agency or another user can be tricky, especially in regards to sharing
Many companies regularly make use of image sharing accounts like Pinterest or Instagram. When using these sites, especially for business
Why social media is important Earlier this week, we posted about how ignoring your company’s social media accounts could damage
Do you neglect your social media? You shouldn’t! Companies often make use of social media networks to interact and engage
What’s new for design? The world of design is constantly evolving. What’s hot one week, might be considerably cooled
An interview format video about Enhancing your website’s look and feel with Sarah Laurence of GetSmarter and Lee Stuttaford of
Who is Dieter Rams? Dieter Rams is a famous German industrial designer. He is usually linked with the company
An interview format video about Engagement vs. Consumption with Andrew Phillips of GetSmarter and Lee Stuttaford of Semantica.
Everywhere we go we get bombarded with ways to procrastinate, and the internet is no exception. Between pop up ads for addictive browser games and endless articles
PayFast includes Bitcoin Last week, we posted about payment processing service PayFast’s upcoming change. This week, we’re pleased
How honest are ads? You’ve heard the saying: Honesty is the best policy. However, that’s not always the
Content strategy does not equal responsive design As outlined in Tuesday’s post, more and more websites are making use
What is Responsive Design? Responsive design is a web design approach aimed at creating sites to provide an optimal viewing
How to tell if you’re in advertising Do the words “brief” and “time sheets” fill you with dread? Does
The changing face of digital agencies Adverts as we know them are changing. This is the digital age, and
For almost as long as there has been email, marketers have found ways to reach clients
When the term “meme” comes to mind, few people automatically think of marketing. Perhaps you should.
Twitter targets South African small businesses For the first time ever, South Africa has full access to Twitter’s complete
Is Facebook marketing still effective? For the past couple of years, Facebook (as well as other social media sites)
Just how useful is Facebook to marketers? When it comes to using social media as a marketing tool, it
There’s no denying that image placeholder services are useful.
Mobile design tips from Google It doesn’t take a tech genius to know that mobile technology is the way
Automattic, the WordPress parent company raises big investment Automattic, the company responsible for popular web publishing platform WordPress.com, has
You’ve invested your time and money to get your WordPress website online and finally, it’s in place and as you
TIME’s annual salute to sites and services that keep you entertained and informed, save you time and money – and
Having started back at work a bit early, 6th of January 2014, we’ve decided to overhaul our website as a
Semantica is getting a head start in 2014 and making sure their clients are ready for the new year, by giving them the tools to improve their rankings.
In the ever changing world of making websites perform for clients and user alike, some behaviours offer bigger rewards
Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they've never publicly listed them all.
Interesting Marketshare Graph of WordPress as a CMS - of which, in the top 1 000 000 sites today, WordPress comes in at 51.1% marketshare.
WooCommerce is a powerful e-commerce plugin for WordPress, which has been downloaded 4-million times
What makes podcasts so useful? Podcasts are a great (and inexpensive) way to share content and it’s also an easy
Get the best of both when you integrate online & offline In our previous post, which focused on integrating a
Evolve your business strategy to secure your success The evolution of digital marketing is so fast-paced that some businesses can
Google’s Remarketing Lists for Search Ads (a.k.a. RLSA), is an exciting development now in its closed beta stage. Until recently
Google’s latest Penguin update is good news for honest businesses Penguin 2.0 – the latest algorithm update from Google is
“The idea will not make you rich” – Andre de Wet, GM of PriceCheck, told the Net Prophet 2013 audience.
All websites serve a specific purpose and though they have different aims
PHP, CSS, C#, HTML ─ it’s all Geek to me: Client confusion is bad for business A perfect example of
How to catch Google’s roving ‘eye’ with social media Four tips to improve your rankings with social media: (Click on the
It’s not an online CV! Are you using LinkedIn? Sure you are, but are you using it properly? For a
You want to be found on the web and Google wants to help you do that – well so does
A year ago in January, a person called Tim Tracey made a very intuitive comment on a blog article that
Get content fever 2012 has seen major developments in the world of online advertising and with the explosion of content
You might think you know your way around online marketing through social media because yes, your business has a Facebook
In today's day and age where the reader chooses how they consume your information it's important to look at how you build your website to be 'device friendly'. More and more people are accessing your website via mobile and tablet devices.
Ask “How much does a responsive web design cost?” and expect a cut-and-dry, prescriptive answer? Sorry, ain’t gonna happen. Imagine
One of the things we deal with in our daily business are logos, or more specifically, brand logos – we’re
To all our valued clients and prospective ones – we have an awesome new coffee machine, so please stop by