We previously wrote about The Art of (Search Advertising) War, which featured a small section on AdWords extensions. We would like to expand on that and provide you with a breakdown on what extensions you should be making use of and the best practices to follow.How do ad extensions benefit you?
If you compare your AdWords account to a war, with search advertising as your battlefield, then your ads are your army on the front line.If you launch keyword missiles that are not perfectly targeted and highly optimised, they may land in range of your target, however, they will not have an impact.Read more
Google recently implemented some changes to how AdWords operates. Our last blog post provided an overview of the new call tracking changes, we now present you with an overview of the expanded text ads which came into effect at the end of January 2017.What is changing?Read more
- You will not be allowed to edit...
It's Friday and we bet everyone can't wait to go home, especially after the long weekend, last week! Yes, that messed with our minds as well! BUT before you go, we would like to share some really exciting news with you!Semantica is officially certified as a Google Partner! This is very exciting and we...Read more
Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests by confirming that they are moving away from showing ads on the right side.This means that Google now just shows ads at the top and bottom of the search results page. At the top (if...Read more
When needing to link your AdWords Account with an agency or another user can be tricky, especially in regards to sharing your personal passwords and logins. Agencies and PPC practitioners are often asked what the best method for sharing access is. In this blog post we will explore the best option.Any agency worth their salt will...Read more
Semantica’s very own Dirk Tolken has made a contribution to the trendsetting OneUpAgency’s new 2015 Consumer Marketing eBook. Dirk, Semantica’s CMO, was featured in the eBook as an industry expert on social media.Read more
25 Consumer Marketing Insights 2015 eBookOneUpAgency is a marketing agency devoted to helping South African consumer brands achieve more...
In the ever changing world of making websites perform for clients and user alike, some behaviours offer bigger rewards and are without doubt part of a integrated strategy for future-proofing your online presence.This then is nicely summed up in the awesome infographic below : Hat-tip to :...Read More
WoocCommerce is a powerful e-commerce plugin for WordPress and to date has been downloaded over 1,200 000 times. Having ourselves worked with WooCommerce for a number of projects, we have gained insight into how to bend WooComerce to suit various needs.In this post I will be discussing some useful tips, tricks and slight modifications.Read more
1. Using prettyPhoto...
What makes podcasts so useful?Podcasts are a great (and inexpensive) way to share content and it’s also an easy way to stay up to date with the latest breaking news, trends and current hot topics. There is a great variety of content shared on podcasts and brands can really engage with their audience on a...
Get the best of both when you integrate online & offlineIn our previous post, which focused on integrating a digital strategy into your overall marketing strategy, we stressed the fact that consumers are increasingly using mobile devices and online applications to interact with the world around them, with the brands they are interested in and...
Google’s Remarketing Lists for Search Ads (a.k.a. RLSA), is an exciting development now in its closed beta stage. Until recently remarketing with AdWords was only possible for the Display Network ad campaigns.
How is RLSA different and what does this mean for your business?As an alternative to the usual...
Google's latest Penguin update is good news for honest businessesPenguin 2.0 – the latest algorithm update from Google is here and for some that might have made a few involuntary chills run down their spine. Especially if you tend to spread al little spam now and again or have a few bad apples in your...
How to protect yourself from Internet fraud
The real hustleSouth Africans are no strangers to crime ─ some might even try to put a light-hearted spin on it and say we’re all experts. But in all seriousness, no one wants to be the victim of crime and as a country with a ridiculously high crime...
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