Google Removes Right-hand Side Ads

Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests by confirming that they are moving away from showing ads on the right side.This means that Google now just shows ads at the top and bottom of the search results page. At the top (if...
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Semantica CMO features in eBook

Semantica’s very own Dirk Tolken has made a contribution to the trendsetting OneUpAgency’s new 2015 Consumer Marketing eBook. Dirk, Semantica’s CMO, was featured in the eBook as an industry expert on social media.

25 Consumer Marketing Insights 2015 eBook

OneUpAgency is a marketing agency devoted to helping South African consumer brands achieve more...
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3 Tips to make the most of WooCommerce

WoocCommerce is a powerful e-commerce plugin for WordPress and to date has been downloaded over 1,200 000 times. Having ourselves worked with WooCommerce for a number of projects, we have gained insight into how to bend WooComerce to suit various needs.In this post I will be discussing some useful tips, tricks and slight modifications.

1. Using prettyPhoto...

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Integrated Digital Marketing – Part II

Get the best of both when you integrate online & offline

In our previous post, which focused on integrating a digital strategy into your overall marketing strategy, we stressed the fact that consumers are increasingly using mobile devices and online applications to interact with the world around them, with the brands they are interested in and...
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Remarketing Lists for Search Ads improves ROI

Google’s Remarketing Lists for Search Ads (a.k.a. RLSA), is an exciting development now in its closed beta stage. Until recently remarketing with AdWords was only possible  for the Display Network ad campaigns.

How is RLSA different and what does this mean for your business?

TARGET copyAs an alternative to the usual...
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Who’s afraid of the big bad Penguin (2.0)?

Google's latest Penguin update is good news for honest businesses

Penguin 2.0 – the latest algorithm update from Google  is here and for some that might have made a few involuntary chills run down their spine. Especially if you tend to spread al little spam now and again or have a few bad apples in your...
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