Have you heard about Google’s call tracking changes to AdWords?

If you currently use both call extensions and location extensions in your AdWords campaigns, then these changes apply to you.From 19 January 2017, location extensions began using the same phone number from your Google My Business listing and all automated call extensions from mobile search ads use the phone number featured on your website landing...
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Digify students visit Semantica!

What is Digify?

Digify Africa is a digital training initiative delivered by Livity Africa, with support from Google, the Rockefeller Foundation and British Council. The programme is designed to up-skill the next generation of digital talent in preparation for jobs and entrepreneurial opportunities across the continent. Launched in South Africa in 2014 (and in Nigeria...

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Instagram Ad Campaigns

The past years have seen Instagram grow rapidly and become one of the most used photo sharing apps not only in South Africa but the world.This has forced social-savvy brands to step up their game, creatively and strategically. Brands like AirBnB, Lenovo, and Bacardi! Limon have featured campaigns catered specifically for Instagram, showing us that...
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We hosted 5 COSAT students via Code 4 CT

What will they be working on during their time with you?Each group from Code 4 CT has been assigned a client (for example BookDash, Mama Mimi’s Bakery, Espinaca) which is a real business or organization that either needs a website or an ecommerce store. They have started work on this project and will be continuing...
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BBR joins our client list

Brazil Business Reports and Brazil Business Education (a.k.a. BBR) are the latest additions to Semantica’s ever growing client list. We reworked both their South Florida Business Report site as well as their new Benelux report, to great success.

About BBR

Boasting over 500 clients globally, BBR focuses on bringing all things Brazilian to a wider audience.BBR partners...
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Semantica CMO features in eBook

Semantica’s very own Dirk Tolken has made a contribution to the trendsetting OneUpAgency’s new 2015 Consumer Marketing eBook. Dirk, Semantica’s CMO, was featured in the eBook as an industry expert on social media.

25 Consumer Marketing Insights 2015 eBook

OneUpAgency is a marketing agency devoted to helping South African consumer brands achieve more...
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How to manage your social media

Why social media is important

Earlier this week, we posted about how ignoring your company’s social media accounts could damage your business. Social media is a convenient platform used by many to reach out to businesses. Neglecting your audience could result in creating an unprofessional and amateurish image of your company. What’s more- it could cost...

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Don’t neglect your social media!

Do you neglect your social media? You shouldn’t!

Companies often make use of social media networks to interact and engage with their clients. It is a useful space for clients to compliment or complain, and for the businesses themselves to better understand their audience. Different networks offer different ways of expressing your views. The audience each...

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Twitter filters timelines

Strange tweets on your timeline?

 If you’re seeing tweets on your Twitter timeline from people you don’t know, it’s no accident. It seems Twitter has started to make some integral changes to the way its timeline is filtered and displayed. Users are complaining about the changes, with many long term fans threatening to abandon...
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Facebook Revenue up by 61%

Facebook’s revenue exceeds expectations

 Facebook’s revenue for the second quarter has seen a whopping 61% increase. This rise in revenue has completely quashed Wall Street’s financial targets, proving once again that Facebook is a force to be reckoned with.The world’s top social media network has enjoyed amplified interest from both users and...
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Honesty in Advertising

How honest are ads?

  You’ve heard the saying: Honesty is the best policy. However, that’s not always the case when it comes to advertising! In a world where cash is king, the end goal is still to sell products.Brands want to cultivate and maintain a good image. This will hopefully increase their presence in the minds...
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Digital agencies: what’s new?

The changing face of digital agencies

 Adverts as we know them are changing. This is the digital age, and the standard print-and-television campaigns are no longer cutting it. Today’s young people, known as Millenials, have infamously short attention spans. They demand constant variation and stimulation, and the advertising world is no exception to this rule.However, just...
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