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Blogging – why your company needs to start

So you’ve heard about blogging… so now what?

We get it, a blog may seem like a useless feature in a business, one of those things that you don’t want to do, but have to do. What if we told you there’s more to blogging than meets the eye? What if we told you, your business could get better and better by simply blogging and by that we mean, doing it right?

What if we told you there’s more to blogging than meets the eye? What if we told you, your business could get better and better by simply blogging?

Still not convinced? Read this blogging success story: How blogging helped my business grow.

This article will help you keep up with the times by explaining to you why your company needs to start blogging as well as, how to actually start blogging.

Benefits of Blogging

  • Gain new customers

Every Time you publish a blog post, it is an opportunity for someone to find your business. Write blog posts about the services you offer and always end with a call to action where possible.

  • Gain credibility

The more blog posts you publish about what is happening in your industry, the more credible and trustworthy you appear to your customers. Make sure that you facts are accurate and that your sources are 100% trustworthy.

  • Gain a personality

Your style of writing and the kind of news that interest you will help in building  a personality for your business. Your personality might influence people’s decisions when deciding whether they want to do business with you or not.

  • Helps with SEO

Most search engines such as google go through your blog to learn more about your website. Search engines love rich content and will reward you for it!

  • Marketing Investment

Believe it or not, blogs are a long market investment as they live on for as long as your website lives which is usually forever.

Now that we’ve established that a blog is a necessity, let’s move on to something more complicated and that is: incorporating your blog into your content marketing strategy.

In order for your blog to be the centre of a strong marketing plan,a strong foundation is very important. Work on your blog so that your blog can work for you.

How to build a strong foundation for your blog:

Setting up your blog

Highly recommended is incorporating your blog into your business website but if you want your blog to be separate from your business website then make sure that you use your own URL.

Know your audience

This has to be the most important factor when it comes to blogging. Know your audience, know who you are talking to. So before you even start writing find out whom you’re writing for and know their interests so that you can write content that interests them.

Optimise your content

Once you’ve written your content, it’s time to optimise it. In other words, it’s time to make it beautiful for your audience as well as the web. Here are a few tips on how you can do that:

  • Integrate your brand

Ensure that your audience can associate your content with your brand. To achieve this, among other things consider your tone, text style, images used and much more.

Make sure that each post you produce focuses on a specific phrase or keyword and make sure to add internal and external links where appropriate.

  • Appearance

Design  your content to be appealing to the eye and easy to read. Using images, Headings and breaking your content to bite-sized content are some of the factors that might help you with this.

Plan your content distribution

  • Social Media

This has to be one of the easiest but most effective ways of distributing your blog posts. Each time you publish a blog post make sure that you share it on your company’s social media pages. The nice thing about social media is that is that content has a  short lifespan so you can always recycle your content.

  • Automatic Content Delivery

Set up your blog in a way that your clients/ readers can receive an email every time a new blog post has been published.

  • Social Sharing Buttons

To enable readers to easily share your content on social media, always include social sharing buttons with each and every blog post you publish.

Measure your results

Make sure that you plan your metrics and  content creation in a way that you can capture the data you need. Like any other business initiative, you must always measure your results.

Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. If you don’t have a blog by now hopefully we have convinced you to start your blog and with the help of this article you now know the basics.

Don’t have the time to create content for your blog? Let us do it for you, request a quote here.


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