The Age of Programmatic Advertising

Given that “programmatic advertising” is the big buzzword in the industry at the moment, we thought we would catch up with our Paid Search Business Development specialist Kyle Pretorius to find out a little more about it.[caption id="attachment_7814" align="alignleft" width="300"]"Programmatic advertising optimises the process for humans." Kyle Pretorius, Paid...</div> <a href=Read more

Digify students visit Semantica!

What is Digify?

Digify Africa is a digital training initiative delivered by Livity Africa, with support from Google, the Rockefeller Foundation and British Council. The programme is designed to up-skill the next generation of digital talent in preparation for jobs and entrepreneurial opportunities across the continent. Launched in South Africa in 2014 (and in Nigeria...

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Google Removes Right-hand Side Ads

Google is always constantly testing and improving AdWords and recently, they have presented a conclusion of some of those tests by confirming that they are moving away from showing ads on the right side.This means that Google now just shows ads at the top and bottom of the search results page. At the top (if...
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Google AMP

The introduction of Google AMP

February 2016 is the month the mobile web as we know it changes for the better!After testing it in private companies, Google recently announced that in February 2016 it will introduce its AMP technology to the rest of the world.Google’s AMP technology (short for Accelerated...
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Instagram Ad Campaigns

The past years have seen Instagram grow rapidly and become one of the most used photo sharing apps not only in South Africa but the world.This has forced social-savvy brands to step up their game, creatively and strategically. Brands like AirBnB, Lenovo, and Bacardi! Limon have featured campaigns catered specifically for Instagram, showing us that...
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We hosted 5 COSAT students via Code 4 CT

What will they be working on during their time with you?Each group from Code 4 CT has been assigned a client (for example BookDash, Mama Mimi’s Bakery, Espinaca) which is a real business or organization that either needs a website or an ecommerce store. They have started work on this project and will be continuing...
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Twitter filters timelines

Strange tweets on your timeline?

 If you’re seeing tweets on your Twitter timeline from people you don’t know, it’s no accident. It seems Twitter has started to make some integral changes to the way its timeline is filtered and displayed. Users are complaining about the changes, with many long term fans threatening to abandon...
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