Maximising ROI with Data-Driven Marketing Strategies
In today’s competitive business landscape, successful marketing requires a strategic approach that leverages data and
Is AMP still relevant in 2022?
Accelerated Mobile Pages, otherwise known as AMP, has been the source of much speculation and debate since its inception...
Explaining the Importance of E-A-T in SEO
Expertise, authoritativeness and trustworthiness, also known as E-A-T in the world of SEO, is so important that it is seen in Google’s Search Quality Rating Guidelines 186 times.
FNB Clients can soon get an FNB WebStore
FNB has recently announced that it’ll soon be rolling out payment devices as well as e-commerce store functionality called FNB Webstore.
Everything you need to know about Open Graph Images, and why they matter
Do you want to achieve more noticeable, clickable and shareable content on your social media page? Open Graph images are your solution.
Facebook Shopping Product Data Feed Errors: Why are my feeds being rejected?
Many businesses sell more than one product, but if your business has a large collection of products to advertise, this may present some challenges. Facebook data feed rejections are a common problem among merchants
Local E-commerce Performance in 2020: Amidst a Pandemic
As the South African economy recovers from the economic recession due to Covid-19 and strict lockdowns, e-commerce adoption rates soar.
Google Shopping Product Feed Rejections: Everything you need to know
Google Merchant Center errors & feed rejections are some of the biggest obstacles for eCommerce business owners and online marketers who want to attract more online consumers via Google Adwords (products feeds).
Latest in SEO News: Google is Rewriting Title Tags in Search Engine Results Pages
One of the most important factors in Google’s search results is the title tag. It’s the first thing people see when they view their search results. Now, Google is rewriting title tags themselves and seemingly replacing them with H1 and H2 tags. Is this true, and how will this affect search results and SEO?
Do Facebook Ads really work? Absolutely, and here’s the Proof
Social media marketing has taken the world by storm. However, we are often asked by small business owners if Facebook ads are truly effective. Many understandably still have their doubts, so we thought we’d share some of the facts.