Expertise, authoritativeness and trustworthiness, also known as E-A-T in the world of SEO, is so important that it is seen in Google’s Search Quality Rating Guidelines 186 times.
Do you want to achieve more noticeable, clickable and shareable content on your social media page? Open Graph images are your solution.
Many businesses sell more than one product, but if your business has a large collection of products to advertise, this may present some challenges. Facebook data feed rejections are a common problem among merchants
As the South African economy recovers from the economic recession due to Covid-19 and strict lockdowns, e-commerce adoption rates soar.
Google Merchant Center errors & feed rejections are some of the biggest obstacles for eCommerce business owners and online marketers who want to attract more online consumers via Google Adwords (products feeds).
One of the most important factors in Google’s search results is the title tag. It’s the first thing people see when they view their search results. Now, Google is rewriting title tags themselves and seemingly replacing them with H1 and H2 tags. Is this true, and how will this affect search results and SEO?
Social media marketing has taken the world by storm. However, we are often asked by small business owners if Facebook ads are truly effective. Many understandably still have their doubts, so we thought we’d share some of the facts.
Digital advertising has become a vital part of any digital marketing strategy. Nowadays, small businesses, as well as huge international brands, are making use of Adwords to bring in new customers through the world's largest search engine, Google.