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Glossary

.htaccess file: A file with one or more configuration directives placed in a web site document directory. The directives apply to that directory and all subdirectories.

Cache: A copy of a website that is indexed in a special [glossary]server[/glossary] by a search engine. The cache is usually accessible to the public and contains older versions of existing websites.

Call to action: A clear and direct statement telling the reader to take a specific action (e.g. “Follow us on Twitter”).

Click fraud: Clicking on sponsored links, typically arranged through competitors, for the sole purpose of costing the advertiser money.

Clickthrough rate (CTR): The number of clicks on ad or link as a proportion of ads or pages served. Usually expressed as a percentage.

Consumer Generated Media (CGM): Refers to posts made by consumers to support or oppose products, web sites, or companies, which are very powerful when it comes to company image. It can reach a large audience and, therefore, may change your business overnight.

Content:  The copy (writing), images and or videos used on a website to inform people of what the business does do – used to get the marketing message across.

Content Management Systems (CMS): In computing, a content management system (CMS) is a document centric collaborative application for managing documents and other content. A CMS is often a web application and often it is used as a method of managing web sites and web content. The market for content management systems remains fragmented, with many open source and proprietary solutions available. Source: Wikipedia.org

Content marketing is a marketing technique that involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content nesting: Allows consumers to browse through content fed to them through a single web page, or nest, so that they don't have to click on links to individual websites all over the web, which takes more time.