Archives: Glossary Terms - Page 4

Backlink Strategy: A long term plan to get other websites to refer to a specific

Backlinks: Also referred to as inbound links, these are links from outside of your website

Baidu: The most popular search engine in China, Baidu was founded in January 2000 by

Bedrock WordPress: WordPress boilerplate with modern development tools, easier configuration, and an improved folder structure.

Bid optimisation: This process is a finely tuned art where high bids ensure an optimal

Bing: The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search

Bitbucket: A code respository for version control built by Atlassian.

Black Box: A complex computer program that is poorly understood. Inputs and outputs can be observed,

Black-hat SEO: An approach to SEO that pushes the boundaries of ethical practice. Potentially contravenes the search engine’s terms of service. High risk, high-reward approach. May gain more visitors if techniques are more effective than those of companies following an ethical, white-hat SEO approach. However, may be subject to algorithm changes

Blog: The online equivalent of a diary or journal; a place to write and post short, informative articles.