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Archives: Glossary Terms - Page 6

ccTLD: Short for “country code top level domain,” ccTLD refers to domains associated with countries. For

CentOs: CommunityA cdriven free software effort focused on delivering a robust open source ecosystem around

Channel: The different vehicles by which you can get attention and acquire traffic, such as organic

I/CD: The combined practices of continuous integration and either continuous delivery or continuous deployment.

Citations: An online reference to a business listing including name, address and phone number (NAP).

Click fraud: Clicking on sponsored links, typically arranged through competitors, for the sole purpose of costing the advertiser money.

Clickthrough rate (CTR): The number of clicks on ad or link as a proportion of ads or pages served. Usually expressed as a percentage.