Contextual Search
Contextual Search: A search that analyzes the page being viewed by a user and gives a list of related search results. Offered by Yahoo! and Google.
Convergence
Convergence: The process by which several technologies merge into one device as the technology improves and gets smaller (e.g. a cellphone that can browse the web, take photos).
Conversion optimisation
Conversion optimisation: The process of increasing the amount of website visitors that convert into customers
Conversion Rate
Conversion Rate: The number of actions (or goals) completed, divided by the number of clicks received. For example, you set up a “signing up for newsletter” goal on the home page of your website. If 10 people click from your ad to the homepage and 2 people out of those 10 sign up for the newsletter, your CR is 20%.
Conversion Rate Optimisation
Conversion Rate Optimisation: The process of changes specific website and ad elements to increase the
Conversion tracking
Conversion tracking implementation: Conversion tracking involves identifying which clicks turn into conversions.
Copywriting
Copywriting: The process of writing copy for your website or promotional material, which usually needs to be done by a professional to ensure that the copy is professional and has the correct keywords and calls to action.
Core web vitals
Core web vitals: Google’s new metrics to monitor web page performance in an attempt to
Corporate Identity
Corporate identity applies to a company, corporation, firm or business enterprise’s visual assets and brand design.
CPA
CPA: Cost per action. The amount of money spent divided by the number of users who take a certain predefined action, like subscribing to a mailing list. For example, if a campaign cost R100 and resulted in 5 conversions, the CPA is R20 (R100 / 5). It cost R20 to generate one conversion.