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Archives: Glossary Terms - Page 10

CPC: Cost per click. The rand value you pay. Best for banner ads and [glossary]PPC[/glossary] sponsored links.

CPM: Cost per thousand impressions (e.g. R50 per 10 000 impressions means a CPM of R5).

Crawl budget: The number of pages Googlebot crawls on your website in a given timeframe.

The discovery process search engines use to index your website urls.

CRM: Customer relationship management. The process of learning about and responding to customers’ needs and request.

CSS: A programming tool for designing websites. It allows the programmer to create set styles and then apply them easily to [glossary]HTML[/glossary]-coded websites.

CTR: Click-through rate. The number of clicks divided by the number of impressions. CTR is usually higher than your CPM.