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Archives: Glossary Terms - Page 13

Duplicate content: Content that is shared between domains or between multiple pages of a single domain.

Ecommerce: A business model that is used by firms and individuals to buy and sell

Editorial links: When links are earned naturally and given out of an author’s own volition (rather

ESP: Email service provider. A company that hosts email marketing services and deals with the technical aspects of sending marketing emails.

Eye Tracking Studies: Studies by Google, Marketing Sherpa and Poynter Institute using Eyetools technology to track the eye movements of web page readers, in order to understand reading and click-through patterns.

Faceted navigation: Often used on e-commerce websites, faceted navigations offer a number of sorting and filtering