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Glossary - Page 7

Page view: The number of pages that are viewed during a single visit. If a visitor hits reload after viewing a page, this will be counted as an additional page view. If a user navigates to a different page and then returns to the original page, this is counted as a page view as well.

Paid listings of a search engine: A relevant ad with a link to a company page is displayed when the user of a search engine types in a specific phrase. A fee is charged for every click of each link, with the amount bid for the click mainly determining its position.

PageRank (PR): PR is the Google technology developed at Stanford University for placing importance on pages and web sites. At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.

Search Engine Optimization (SEO): A structured approach used to increase the position of a company or its products in search engine natural or organic results listings for selected key phrases.

Search engine results page (SERP): The page(s) containing the results after a user types in a key phrase into a search engine. SERPS contain both natural or organic listings and paid or sponsored listings.

SEO: Search Engine Optimisation is a structured approach used to increase the position of a company or its products in a search engine's natural or organic results listings for selected key phrases.

Server: A special computer on which your website is saved so that is can be accessed through a web browser by internet users.

Short copy: Any short pieces of writing, including PPC adverts and website blurbs.

SMO (Social media optimization): refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. [glossary]Social media[/glossary] optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, such as Twitter, and video and blogging sites. SMO is similar to [glossary]SEO[/glossary] search engine optimization in that the goal is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Usually social search and social proof go hand-in-hand with social media optimization.

Snippet: The brief description that appears below the title and above the [glossary]URL[/glossary] in a search result listing.