Instagram Ad Campaigns

The past years have seen Instagram grow rapidly and become one of the most used photo sharing apps not only in South Africa but the world.This has forced social-savvy brands to step up their game, creatively and strategically. Brands like AirBnB, Lenovo, and Bacardi! Limon have featured campaigns catered specifically for Instagram, showing us that...
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We hosted 5 COSAT students via Code 4 CT

What will they be working on during their time with you?Each group from Code 4 CT has been assigned a client (for example BookDash, Mama Mimi’s Bakery, Espinaca) which is a real business or organization that either needs a website or an ecommerce store. They have started work on this project and will be continuing...
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Semantica CMO features in eBook

Semantica’s very own Dirk Tolken has made a contribution to the trendsetting OneUpAgency’s new 2015 Consumer Marketing eBook. Dirk, Semantica’s CMO, was featured in the eBook as an industry expert on social media.

25 Consumer Marketing Insights 2015 eBook

OneUpAgency is a marketing agency devoted to helping South African consumer brands achieve more...
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How to manage your social media

Why social media is important

Earlier this week, we posted about how ignoring your company’s social media accounts could damage your business. Social media is a convenient platform used by many to reach out to businesses. Neglecting your audience could result in creating an unprofessional and amateurish image of your company. What’s more- it could cost...

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Don’t neglect your social media!

Do you neglect your social media? You shouldn’t!

Companies often make use of social media networks to interact and engage with their clients. It is a useful space for clients to compliment or complain, and for the businesses themselves to better understand their audience. Different networks offer different ways of expressing your views. The audience each...

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Twitter filters timelines

Strange tweets on your timeline?

 If you’re seeing tweets on your Twitter timeline from people you don’t know, it’s no accident. It seems Twitter has started to make some integral changes to the way its timeline is filtered and displayed. Users are complaining about the changes, with many long term fans threatening to abandon...
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Facebook Revenue up by 61%

Facebook’s revenue exceeds expectations

 Facebook’s revenue for the second quarter has seen a whopping 61% increase. This rise in revenue has completely quashed Wall Street’s financial targets, proving once again that Facebook is a force to be reckoned with.The world’s top social media network has enjoyed amplified interest from both users and...
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Honesty in Advertising

How honest are ads?

  You’ve heard the saying: Honesty is the best policy. However, that’s not always the case when it comes to advertising! In a world where cash is king, the end goal is still to sell products.Brands want to cultivate and maintain a good image. This will hopefully increase their presence in the minds...
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Twitter’s SME ads launched in South Africa

Twitter targets South African small businesses

 For the first time ever, South Africa has full access to Twitter’s complete range of self serve advertising products, including Promoted Tweets and Accounts. This platform will allow small to medium enterprises (SME) to take advantage of Twitter’s products in a similar manner to their larger clients.This could prove extremely...
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Facebook: an ineffective marketing strategy?

Just how useful is Facebook to marketers?

 When it comes to using social media as a marketing tool, it almost goes without saying that Facebook should be the first platform that any media savvy strategist would turn to. However, new studies seem to indicate that Facebook isn’t nearly as an effective marketing aid as once thought....
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Who’s afraid of the big bad Penguin (2.0)?

Google's latest Penguin update is good news for honest businesses

Penguin 2.0 – the latest algorithm update from Google  is here and for some that might have made a few involuntary chills run down their spine. Especially if you tend to spread al little spam now and again or have a few bad apples in your...
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Pinterest – a useful tool for market research

What is Pinterest?

According to Pinterest, it’s “A few (million) of your favourite things.”  And if you haven’t heard of this immensely popular social networking website yet, then sit up straight – because Pinterest is yet another way that social media is making it easy for businesses to reach out and engage with their audiences, with...
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