Honesty spelled out in rocks on a beach

Honesty in Advertising

How honest are ads?



You’ve heard the saying: Honesty is the best policy. However, that’s not always the case when it comes to advertising! In a world where cash is king, the end goal is still to sell products.

Brands want to cultivate and maintain a good image. This will hopefully increase their presence in the minds of consumers and lead to greater brand loyalty. However, even the best brands might want to hide some of their more infamous qualities. While not quite deception, it’s not exactly honesty either!

If Google used honesty

What if ads used honesty?


Blogger Clif Dickens wondered what would happen if brands highlighted their most unfortunate features instead of their best ones. The result is hilarity! By replacing the original slogans of global brands with candid ones, he certainly makes their ads more honest!

Showcased originally on his blog, honestslogans.com, Dickens has created a whole slew of images that proves that honesty is hilarious. Dickens creatively reveals what your packet of Lays really contains, and why it’s a bad idea to bring Monopoly to your family reunion. Comedy website boredpanda.com have compiled a list of 20 of the best. Sit back, relax, browse through them and have a good laugh. Then decide for yourself whether honesty has a place in advertising!


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