SEO, new trends emerging every day and Google algorithms forcing everyone to adapt are just some of the things that new web design clients may find a little confusing. If you have been considering building your website for quite some time but have no clue where to begin. Here are a few things you should consider investing in.
1. Responsive Design
Times are changing and how people view the web is not the same as how they used to a few years ago so it is of utter importance that you build a website that can accommodate any screen. In short, Responsive design is a must.
2. Your Brand
Love and stay true to your brand, it’s very easy to lose focus and want to keep up with all the trends but truth is, web design elements change all the time, trends come and go but your brand won’t. Your brand is what makes your company unique so focus on “trends” that will complement your mission and goals.
Website visitors do not want to go through several pages to access the information they need. Avoid building a complex site and keep navigation simple by keeping important information at least, within three clicks from the main page.
Keep it simple! When we say “keep it simple” we are not only talking about the “clean” look of your website and the user experience. We are also talking about ensuring that your website can adapt to trends (relevant to your brand). Most importantly, your website should be so simple that you should not need a developer to assist you in certain areas such as changing design aspects and updating content.
It could be said that content is what makes or breaks your site so make sure that your content is fresh and relevant to your audience. It’s very important to bear in mind that online content has a short lifespan, what you post today may not be relevant in a few weeks. Get into the habit of posting regularly and if you are out of content to post, a great way to always have something to post is by recyling content by rewording it, expanding it and changing titles. Always look for a fresh angle to present to your audience.
P.S. Regular content updates are a viable SEO tactic that will continue to benefit your business into the future.
Take the time to understand SEO, understand the keywords your audience is searching and make sure you use clear and unique headers as well as meta-descriptions. SEO should always be a long term business strategy and so, familiarise yourself with the fundamental SEO principles that govern web site construction.
7. Reliable Hosting
A reliable host is also very important because without one, you could find yourself facing issues of time and be unable to fully use your platform. A good host provides you with regular backups, automatic upgrades, and offer scalability.
Website strategy, customer information and SEO outlook are some of the things that can get jeopardised if your security is breached. Do not overlook the importance of online security. Routine security checks, security plugins and system backups can and will help you avoid security disasters.
9. Awesome Website Team
When choosing a web designing team or company, make sure it’s people who understand you, your brand and are as passionate about it as you are. Choose a team that sounds and looks like they know what they are doing. Ask for examples of work they have previously done and make sure that you are comfortable around them as these are people you will be working with for a very long time.